The week 10 discussion on ‘digital dark paths’ is associated with the privacy of data and the strategic use of interface design to manipulate online navigation. For example, LinkedIn included a dark pattern on their ‘Add Contacts’ page that promoted their access to the email contacts of the user and allowed LinkedIn to share (and spam) these contacts.

The image will inform the receiver as it may use dark pattern techniques that are designed to mislead, such as colour, size, placement and complex phrasing. I am also considering the use of an image that will metaphorically convey the excessive process of a dark pattern (determined to confuse) by editing an image of a maze / labyrinth.

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This has introduced me to the term ‘Privacy Zuckering’ which I intend to research further for the next update. I may use this term to incorporate the use (and exploitation) of data privacy on Facebook as this is prevalent in contemporary media discussions.

2 thoughts on “Update Two

  1. Digital dark paths are definitely an interesting topic to discuss, and your example of the yes and no options in different colours was very effective in displaying your intentions with the topic, and how you might integrate it into an image. The story about LinkedIn is also a very good example and the term “Privacy Zuckering” is a very interesting one.

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  2. It is great how you have background information on the topic you are doing, as this can help you create a guideline and have a deeper understanding of the issue in which you can grow and develop on. The colours green and red do seem more dominant and which can draw more attention on the post.

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